Fusion Stone
How do you teach Do it Yourselfers that masonry stone is fast and easy to install?
This one and a half minute how to video shows viewers that it doesn't take much to improve their home. The video begins with Host (Eric) introducing handyman (Steve). Eric tells the viewer that Steve is going to install the stone faster than it takes him to explain how to do it. The installation video does not have any cut aways allowing the viewer to see that there was no editing to skew the truth that Fusion really is easy and fast to install. With the split screen video approach the option to record a French speaking talent was achieved. The video was enhanced with closeups of the installation steps to deeper engage the viewer.

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